Privacy Policy

Name: Sea Maui
Address: 2435 Kaanapali Parkway, Lahaina, Hawaii, 96761, US
Telephone: 808-SEA-MAUI

Last Updated: July 18, 2026

Sea Maui (“Sea Maui,” “we,” “our,” or “us”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, book a tour, contact us, or otherwise interact with us.

Information We Collect

Personal Information

When you make a reservation, contact us, subscribe to our communications, or otherwise interact with Sea Maui, we may collect personal information including:

Full name
Email address
Phone number
Mailing address
Payment and billing information
Emergency contact information
Information related to your reservation or tour participation

Automatically Collected Information

When you visit our website, we may automatically collect certain information about your device and usage, including:

IP address
Browser type
Operating system
Referring website addresses
Pages viewed and time spent on our website
Device identifiers and analytics information

How We Use Your Information

We may use your information for the following purposes:

Reservations and Customer Service

To process bookings, confirm reservations, provide customer support, respond to inquiries, send important updates regarding your tour, and communicate operational information.

Marketing and Promotional Communications

With your consent, we may send promotional emails, special offers, newsletters, and updates about Sea Maui experiences. You may unsubscribe from marketing communications at any time by following the instructions included in the communication or by contacting us directly.

Operational and Legal Purposes

We may use your information to:

Improve our website and services
Maintain safety and operational standards
Comply with legal obligations
Respond to lawful requests from government authorities
Protect our rights, property, customers, and business operations

You are not required to consent to receiving text messages from Sea Maui. By providing your phone number and opting in, you agree to receive text messages regarding:

Reservation confirmations
Tour reminders
Schedule changes
Weather-related updates
Customer service communications
Promotional offers (if you have opted in)

Message and data rates may apply. You may opt out at any time by replying STOP to any text message you receive from us.

Sea Maui does not sell, rent, or lease your personal information to third parties.

We do not sell, rent, release, or transfer your SMS consent or phone number to third parties for marketing purposes.

We may share information in the following circumstances:

Service Providers

We may share information with trusted third-party vendors that assist us with:

Reservation systems
Payment processing
Email and SMS communications
Website hosting and analytics
Customer support services

These providers are contractually obligated to protect your information and use it only for the services they perform on our behalf.

Legal Requirements

We may disclose information when required by law or when we believe disclosure is necessary to:

Comply with legal obligations
Protect our rights or property
Prevent fraud or security issues
Protect the safety of our guests, employees, or the public

Data Security

We implement reasonable administrative, technical, and physical safeguards designed to protect your personal information. However, no method of electronic transmission or storage is completely secure, and we cannot guarantee absolute security.

Your Rights and Choices

Marketing Communications

You may opt out of receiving promotional emails or text messages at any time. Even if you opt out, we may still send important transactional or reservation-related communications.

Access and Updates

You may request access to, correction of, or updates to your personal information by contacting us using the information below.

Third-Party Websites

Our website may contain links to third-party websites. Sea Maui is not responsible for the privacy practices or content of those websites. We encourage you to review the privacy policies of any third-party sites you visit.

SMS Message Communications

Sea Maui may send SMS messages directly or through authorized service providers. Your mobile carrier acts as your agent in delivering these messages.

No mobile information will be shared with third parties or affiliates for marketing or promotional purposes.

All categories above exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties, affiliates, or business partners.

Children’s Privacy

Our website and services are not directed toward children under the age of 13. We do not knowingly collect personal information from children under 13. If we learn that such information has been collected, we will take reasonable steps to delete it.

Changes to This Privacy Policy

We may update this Privacy Policy periodically. Changes will be posted on this page with an updated “Last Updated” date. Your continued use of our website and services constitutes acceptance of any updates.